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Satya Nadella, the chief executive officer, has already plopped down $10 billion for games-related acquisitions and added Phil Spencer, the head of gaming, to his senior leadership team in 2017. LoftisвЂ™s pitchВ in 2016 fit squarely in the companyвЂ™s expansionist vision for gaming.В ItвЂ™sВ aВ priority for the company. вЂњIn fact, itвЂ™s actually a fairly significant number of people.вЂќ вЂњThere are some of us who never stopped playing Age,вЂќ Loftis said.

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The Japanese company has said itвЂ™s working on bringing several PlayStation titles to the PC, and a few months ago, it acquired a Dutch outfit called Nixxes Software that specializes in doing just that.Д«ut console thinking doesnвЂ™t exactly translate toВ aВ PC,В said Loftis, a 26-year veteran of MicrosoftвЂ™s games division who has been seen around the office wearing a T-shirt that reads, вЂњThink Outside the Xbox.вЂќ Age of Empires IV and Flight Simulator were built specifically for the keyboard-and-mouse crowd and play to their sense of nostalgia.

is laying plans to emulate MicrosoftвЂ™s strategy, said George Jijiashvili, an analyst at Omdia.

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Three months ago, the company put out a version for the Xbox Series X to similar acclaim.

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It was rated the third-best PC game of 2020, according to Metacritic. Last year, Microsoft released a new Flight Simulator, the first in 14 years.

Some of the most popular Xbox games started on the computer, like Minecraft and PUBG: Battlegrounds.

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The companyВ is repackaging many of its console games for purchase on Steam, the most popular PC game store, and has shiftedВ from console sales as a driver of sales toВ focus on its subscription services that work acrossВ PC, consoles and mobile devices. They drive customer demand for high-end Windows computers and are drawing more players to MicrosoftвЂ™s broaderВ gameВ empire. PC games are valuable to Microsoft in other ways, too. Although the console market is more lucrative, the PC has a dedicated fan baseВ and is a key game platform in places where the Xbox isnвЂ™t strong,В like in China and South Korea. There are 1.4 billion people worldwide who play games on computers, according to research firm Newzoo. Now, though, itвЂ™s reinvesting in the hope of attracting a population of gamers that exceeds that of consoles. The original Age of Empires helped demonstrate MicrosoftвЂ™s ambitions in PC games, but the companyвЂ™s commitment to the medium has wavered over the decades. вЂњWeвЂ™ve got to speak to PC gamers as well.вЂќ вЂњI said, вЂHey, you know this console thing, it seems like itвЂ™s been OK, but if we really want to speak to gamers, weвЂ™ve got to go beyond console,вЂ™вЂќ Loftis, 56, recalled. Leading the project is Shannon Loftis, who secured the jobВ five years ago after she toldВ her bosses it was time for Microsoft to take computer games more seriously.В As LoftisВ tells it, sheВ вЂњbeggedвЂќВ to oversee work on rebootingВ Age of Empires, a franchise that dates back toВ the 1990s.ДЄlthough the Xbox and related content accountВ for most of MicrosoftвЂ™s $15 billion in annual game revenue, Loftis saw an opportunity. It has an average of 83% on Metacritic, placing it in the top 10 new PC games. The game, which comes out Thursday, is receiving favorable reviews. ItвЂ™s a strategy game set in medieval times, where players take control of the Holy Roman Empire or the Islamic Abbasids caliphate in a bid to conquer the world. The company hopes to finally change that.ДЄ result of this effort isВ Age of Empires IV, the first installment in 16 years. Yet, itвЂ™s largely irrelevant at the intersection of those two worlds: developing PC games. (Bloomberg) - Microsoft Corp.В is a pioneer of the personal computer and one of the largest video game console makers.